luivencato
PROJECTS
Moshi
RUSH 99
Tramontina
Inesplorato
Renner
Melissa
Santander
Petrobras
PROJECTS
ABOUT
CONTACT
MILANO

One hand,
from first mark to final form.

2012—2026
I’m a multidisciplinary art director, working across design, advertising and visual communication since 2012. I’m interested in what happens between the first thought and the final form, where an idea can change, expand, and become something unexpected.
From Brazil — To Italy
Skill Set
Campaign Concept & Strategy
Visual Identity
Brand Guidelines
Editorial & Layout
Motion Design
Social & Digital Content
3D & Visualisation
Generative AI
PROJECTS
Moshi Beauty
Visual Identity
Motion
3D

Moshi is an independent beauty brand concept built from the ground up, exploring identity, image-making and a contemporary 3D visual language.

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Moshi project cover — beauty campaign art directed by Lui Vencato
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25 — 26
RUSH99
Visual Identity
Generative AI
Content

Rush99 is an independent fragrance brand concept built around a bold visual identity, combining branding, 3D and generative AI to explore a distinctive and immersive world.

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RUSH99 project cover — brand campaign art directed by Lui Vencato
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Tramontina

Keyvisual. Digital Content. Motion

Tramontina project cover — cookware brand campaign art directed by Lui Vencato
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Inesplorato

Visual Identity. Digital Content

Melissa

Digital Content. Landing Page. Motion

Melissa project cover — footwear brand campaign art directed by Lui Vencato
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Renner

Digital Content. Motion

Renner project cover — Mother's Day campaign key visual art directed by Lui Vencato
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Petrobras

Digital Content

Petrobras project cover — corporate campaign art directed by Lui Vencato
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Santander

Digital Content. Motion

Santander project cover — bank campaign key visual art directed by Lui Vencato
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ABOUT

Still
curious,
still
expanding.

Since 2012, the work has lived between advertising agencies and design studios, never settling into just one lane. It started with campaigns and key visuals, picked up motion as the next natural step, and eventually stretched into building websites and digital content, each move shaped by whatever the next
project actually demanded. The tools kept changing, the process didn't. Understand what an idea needs before deciding what it should look like. That same instinct is what's now pulling the work into 3D and A.I. Fewer hands between the first idea and the final image, not more.
Portrait photo of Lui Vencato, Brazilian art director
Info

contato@luivencato.com
+39 338 260 5079
Italy

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