The project encompassed two Melissa collections developed throughout 2017, translating each collection’s visual identity into a digital experience. A dedicated visual landing page was created as a digital catalogue, bringing together the full product range while establishing a visual narrative around the lifestyle and creative universe of each collection. Particular attention was given to the products’ textures,  a defining element of the collections and a new direction for Melissa at the time. The work highlighted textures not only across the surface of the footwear, but also through the material itself, turning the physical qualities of the products into an essential part of the digital experience.

Translating the collection’s textures and lifestyle into a cohesive digital experience, turning the product catalogue into an expressive visual journey.