inesplorato

Inesplorato is a Brazilian knowledge consultancy that researches, curates and connects insights across culture, society, technology and business, transforming complex topics into new perspectives and meaningful conversations.

CLIENT
Conext
YEAR
From 2025 to 2026
Content
Art Direction
Social Media
Editorial Design
Inesplorato project cover — editorial campaign art directed by Lui Vencato
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01.
OVERVIEW

For Inesplorato, the project focused entirely on content — translating the brand’s research, insights and knowledge into visual experiences across digital channels.I developed visual identities for different content editorials, including materials distributed through email marketing and social media. The challenge was to give each piece a distinct visual personality while creating a cohesive language across the brand’s content ecosystem.

Focus

Built a work around one central idea: making information not only easier to consume, but more compelling to explore.

Inesplorato project — news carousel slide 3Inesplorato project — news feature slide 1Inesplorato project — news carousel slide 1
03.
SOCIAL MEDIA

Inesplorato’s content is deeply informative, covering complex ideas, cultural insights and different perspectives on the world. Rather than creating a fixed visual formula, I developed a flexible visual language that could adapt to the subject, format and narrative of each piece.The goal was to make information visually engaging creating moments where image and text interact, complement and sometimes reinterpret each other. Many of the pieces were designed as carousel posts, making the relationship between slides an important part of the experience. Each sequence was built to create curiosity from one frame to the next, encouraging people to keep swiping while naturally unfolding the content.

Inesplorato project — social post: "A cultura de São Paulo também é regional"
Inesplorato project — Instagram carousel slide 1
Inesplorato project — content slide 2
Inesplorato project — content slide 3
Inesplorato project — content slide 4
Inesplorato project — content slide 5
Inesplorato project — content slide 7
Inesplorato project — feed post visualInesplorato project — social post visualInesplorato project — social post visual, alternateInesplorato project — social post: "Post Estratégias"Inesplorato project — social post: "Como seu time aprende?"
Inesplorato project — content slide 1
Inesplorato project — content slide 2
Inesplorato project — content slide 3
Inesplorato project — content slide 4
Inesplorato project — content slide 5
Inesplorato project — carousel slide 1
Inesplorato project — carousel slide 2
Inesplorato project — carousel slide 3
Inesplorato project — carousel slide 4
Inesplorato project — carousel slide 5
Inesplorato project — carousel slide 6
Inesplorato project — carousel slide 7
Inesplorato project — carousel slide 8
Inesplorato project — feed slide 1
Inesplorato project — feed slide 2
Inesplorato project — feed slide 3
Inesplorato project — feed slide 4
Inesplorato project — feed slide 5
Inesplorato project — feed slide 6
Inesplorato project — feed slide 7
Inesplorato project — content slide 1
Inesplorato project — content slide 2
Inesplorato project — content slide 3
Inesplorato project — content slide 4
Inesplorato project — content slide 5
Inesplorato project — content slide, alternate 1
Inesplorato project — content slide, alternate 2
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