Founded in Brazil in 1911, Tramontina has grown from a small blacksmith shop into a global brand with a portfolio spanning cookware, kitchenware, appliances, furniture, tools and solutions for the home. Today, the brand is present in more than 120 countries, constantly evolving while remaining part of people's everyday lives.
Over the years, I have contributed to different sides of Tramontina's communication, from campaigns and product launches to promotional pieces and always-on social content.Working with a brand this broad means constantly adapting the visual language to different products, audiences and moments in the commercial calendar. Tramontina is not limited to a single visual territory; each campaign opens space for a different approach. My role goes beyond visual direction. From defining creative territories and concepts to directing production and materializing ideas across different formats, I have been involved throughout the process.The result is a body of work that reflects the versatility of the brand and the different visual directions that can coexist within it.
A diverse creative ecosystem shaped by products, campaigns, seasons and everyday life.
For product launches, the challenge was to move beyond traditional product communication and place Tramontina's products within contexts that felt more alive, contemporary and connected to everyday life. For this project, I developed a visual approach that brought the products into an urban environment, creating a dialogue between the object and the city around it.I was responsible for the visual development, animation and simulation of the pieces, building movement and interactions that allowed the products to become part of the scene rather than simply being presented within it.
