Petrobras is one of Brazil’s largest energy companies, operating across the oil, gas and energy sectors. Beyond its business operations, the company maintains a broad institutional presence, communicating its initiatives, programs and impact to audiences across the country.
The project involved the development of social media content for Petrobras, focused primarily on communicating institutional initiatives and programs to a broad digital audience. The visual approach followed Petrobras’ established brand guidelines while adapting its principles to a more native social media language. Typography, graphic elements, compositions and information hierarchy were reinterpreted to create content that felt more immediate and accessible within the dynamics of digital platforms. The work balanced institutional clarity with social-first communication, transforming complex or informational subjects into concise visual narratives while maintaining the consistency and credibility of the Petrobras brand.
Translating institutional information and Petrobras’ programs into clear, engaging social content while adapting the brand identity to the native language of digital platforms.
