Content for Santander Select’s social channels was developed around two key territories: real-time event coverage and lifestyle experiences.The event coverage followed a real-time content approach, transforming footage delivered by the capture team into content ready to be published throughout the event. The workflow included editing, lettering, motion graphics and finalization, allowing each piece to be produced and published shortly after the moment was captured.One of the activations focused on a pole position event, translating the energy and atmosphere of the experience into a dynamic social narrative. Opening bumpers were created using the Santander Select visual identity, alongside animated graphic cards and motion elements applied throughout the videos.Another editorial pillar explored gastronomy and lifestyle in São Paulo, featuring visits to restaurants across the city. The content was designed to connect Santander Select with experiences, discoveries and moments that reflect the lifestyle associated with its audience.